Content is King

Writing for the Web

Some developers might concentrate too much on the design aspect of the website, but more importantly it is the content that people will keep coming back to. Choose a topic you are interested in. Analogous to real estate slogan "location, location, location", in the Internet world it's "content, content, content."

Having the right content development strategy can make a big difference in how fast your website grows. Learn how to create and use the right content development strategy as a powerful means to achieve your website or business goals.

Differentiating your content from others ensures your website remains necessary, well branded and distinct from the rest of the crowd. Whatever content you produce will be benchmarked against other website content in the same niche.

The type of content you produce influences the popularity and profitability of your website. Create informative, easy-to-read content with both the reader and search engines in mind. Develop the content you need to achieve your online marketing goals, and get the natural search engine results you desire.

Implement the following:

Correct spelling. Learn to spell.
Divide the topic at hand into small paragraphs.
Try to have your text in the center of the page.
Make sure text flows naturally and is easy to read.
Static content is dead content; Write new articles, update old ones.
Keep the number of fonts on a page to a minimum.
Arial for headings and Times New Roman for text are considered more eye-
pleasing. I have used Arial for both.
As you can see, I have selected white background with black text. The links are all blue by tradition.

More useful suggestions about Design & Content
Make sure your content and graphics are relevant to your web site's theme.
If possible, alert visitors by email when you add new content to your web site.
In 'Contact Us' item of the menu, offer your name, phone and email address. However, that is your choice. I did not include those things in my 'Contact Us.'
Make sure more than 50% of your content is original.
Offer incentives for revisits - new content, ebooks, software, ezine, etc.
Make sure all links on the navigational bar are clickable.
Organize your web site in a logical sequence.

Using CMS (Content Management Systems)
CMS is a collection of tools and utilities designed to allow the creation, modification and organization of information on your website.

A content management system is software that keeps track of every piece of content on your Web site, much like your local public library keeps track of books and stores them. Content can be simple text, photos, music, video, documents, or just about anything you can think of. A major advantage of using a CMS is that it requires almost no technical skill or knowledge to manage. Since the CMS manages all your content, you don't have to.

Joomla, in particular, is an open source CMS designed to assist you in building and managing a website. Through dynamic content production, templates and customized modules, Joomla is an attractive alternative for Webmasters looking for a robust, flexible CMS option.

Easy Site Guide provides a comprehensive tutorial, complete with beginner explanations, to help Webmasters create and manage their sites through Joomla.

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