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The basics of search engine submission

April 9th, 2009 | Posted in Marketing | by wysiwyg4 | Add Comments »

Getting your website seen by the people who want and need your products and services is the main focus of every site owner. Search engine submission is an important part of any successful online marketing campaign.

Before you are ready to begin submitting your website to the search engines, your site will need to meet the basic guidelines for SEO. If you are not sure your site meets the minimum standards, then it may be a good idea to use some of the free tools available for testing your keywords and key phrases on the internet to make certain your site is 100% ready.

Some SEO gurus have difference of opinion whether you should use search engine submission software, and while there are some very good choices on this subject for the most part if you only have one or 2 websites, the cost for this software could be more expensive than the time you might save using it.

The best bet is to use the free and try it/buy it tools I have mentioned. The information you will need to have ready for site submissions is your sites title, URL, site description and an email address. The first and most important place to submit your site to is not Google, while Google is considered to be the leader in providing quality results for search queries, Open Directory Project – ODP (DMOZ) is the largest human based directory and getting listed in DMOZ will not only provide you with good rankings, it will also help in building your PR – Public Relations.

After submitting your site to DMOZ it may take as long as 6 months to get listed. The next step is submitting your site to Google, Yahoo, MSN, and AOL. These search engines are the most used engines in the world, and many ISP’s use these search engines as their default regional search engine provider.

Once you have your site submitted to the major search engines, your next step is to submit your site to as many directories as possible. Having your site indexed in college and other public databases will help your overall ranking on the major search engines because Google and the other major search engines will also index these public databases and directories, and the more sites your pages are indexed on the better your chances for prominent ranking.

Almost every SEO professional has a different opinion on how to perform effective SEO, but unless you know what the basic functions of SEO are, your website may be missing important elements that could affect its overall ranking. The perfect SEO plan uses all of the visible and behind the page (HTML code) elements to build a Meta content driven map for the search engine robots to use in crawling and indexing your website.

To make website search engine friendly, stay away from flash roll over buttons and drop down menus. They are ranking killers. Most people just find them complicated to use, or in some cases even confusing. Also, be advised to not use frames pages. If your site has a frames page as its home page, then you can forget about getting any top search engine placement.

Tags: basics of search engine submission, dmoz, Google submission, MSN submission, odp, Open directory project, Yahoo submission

Improve Search Engine Ranking for your website or blog

March 17th, 2009 | Posted in Marketing | by wysiwyg4 | Add Comments »

Improving search engine ranking is the main focus of most online websites. Webmasters keep devising new ways to get to the top of that list. This is justifiable as most people will not bother looking through the succeeding result pages of their search. More often, the top ten hits are enough to give searchers what they are looking for.

Personally, I would go to pages after pages on Search Engine Result Pages (SERP) when I am looking for some specific information. Many times I have found information I am looking for on pages other than the first 10 hits. I go deeper and deeper till I find exactly what I am looking for.

So how do you improve search engine ranking? There are no exact rules on how to do this but here are some things that may help you do the trick:

Be fresh and unique. The major difference between blogs and many web articles is freshness of the content. Making your article as unique and exclusive as possible will surely improve search engine ranking, not to mention sustain the interest of your readers.

Make your web content search engine friendly. To do this, you need to know the top keywords in the market and seed your web articles with these keywords particularly your titles and subheadings. Optimizing your web content is a sure way to improve search engine ranking.

Minimize the use ‘a’, ‘an’, ‘the’, ‘or’, ‘in’, ‘and’, etc. in your titles and headings. These can hinder some searches and may give you a lower ranking.

Article marketing is a good way to improve search engine ranking. Make sure that your web address or link is visible in as many sites as possible. Distribute your articles with a link to your web page at the end of each piece, most often called resource box. This will increase the traffic to your site. Once the search engines discover the number of visits your site is getting, they may consider putting you up a notch higher in the search ranking.

Be specific. You can inject specific locations or brands into your article and titles such as “eye surgery New York”, to help improve search engine ranking during more specific searches.

Keep keywords in the article title. Lastly, keep in mind that your article keywords, whether these are top or long tail ones, should be contained in the article title and subheadings. This is essential to improve search engine ranking and thereby get traffic to flow better into your site.

Long tail keywords. Times are changing however, and while finding ways to improve search engine ranking is the hottest thing, more and more people are beginning to realize that there is a pot of gold at the end of the “top keywords” rainbow.
Though it technically does not improve search engine ranking, the use of long tail keywords can be used to increase traffic to your website. Long tail keywords pertain to extension keywords below the top 20-30 keywords in search engine results and are often more product or location specific.

Although web pages containing long tail keywords get minimal visitors, many site owners are discovering that a great majority of their site visits come, not from the top keyword searches, but from the long tails.

Tags: Article marketing, Be fresh and unique, Improve Search Engine Ranking, Keep keywords in the article title, Make your web content search engine friendly, Search Engine Ranking